iBuds

Description: A common problem I face when running is trying to hold on to my iPod and deal with the cords to my headphones bouncing around my head and chest. You can purchase wireless ear buds but these operate using blue tooth so you need to have your iPod of iPhone with you to transmit the music to the ear buds. To mediate the problem, I would create ear buds that have a built in iPod. The iPod would operate in the same way the iPod Shuffle works. There would be a button on the outside of one ear bud where you can pause, play, and change the volume. A button on the outside of the other ear bud would allow you to can change from one song to the next. The iBuds would have wireless capability so you can transfer songs to them using the iCloud. They would also come with a docking station used to recharge them and a bag to keep them in when not using. The product would be sold at Apple stores and at retailers such
as Best Buy, Target, and Walmart.

Market: There is a huge potential market for this product. The target market would be men and women 12 years and older. I would specifically target current Apple product users and active men and women as they are the most likely to run often and find the product advantageous.
Benefits to customers: With this product, the customer would be able to listen to music and only have to carry ear buds.

Competitors: There are no key competitors in the market.

Financial issues: iBuds would have high development and manufacturing costs because of the technology required to produce such a product. I believe customers would not want to spend more than $75 on the product. The majority of costs would come from developing and advertising the product.