Appalachia Outerwear

This is an ideal product for the average college student and outdoors men. I'm always annoyed when it rains and I only have a raincoat. I either have to look goofy and try to fit my rain jacket around my backpack awkwardly or not cover my backpack and worry about my valuables getting soaked.

The staple product of this line is a raincoat designed to fit around your backpack. It would have an extendable back so when its not raining it fits normally and when it rains you can unzip it and keep your valuables dry. I would like to brand it similar to Patagonia and The North Face and make it like an elite product in the outwear category. Once established as a legitimate business I want to expand out into a broader range of clothing.